Nine years across product and brand. UI and UX design in Figma, identity and campaign systems, character illustration, and 3D motion for teams in Singapore, the UK and Pakistan.
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A full rebrand for Singapore's HR platform for small business. New wordmark with an interchangeable icon set, a nine colour system, two illustration libraries, and a website rebuilt around them. The libraries are the part that keeps paying: the team runs campaigns without commissioning design for every post.
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Finnish mineral water sold as a premium product in Singapore and Poland. The identity was already set, so my job was the visual direction: how the photography should look, how a post gets framed and lit. Led on the 2XU Compression Run 2026 partnership, plus festive retail, trade show collateral and film.
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Identity and web design for a Singapore growth consultancy. A typographic system, a marketing site designed in Figma, a custom character illustration set that gave the brand a voice beyond stock, and templates their team could run week to week without a designer in the room.
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The 3D side of the practice, collected: product renders, brand films and motion graphics built in Blender, finished in After Effects. Includes a jewellery lookdev system that held ninety-six renders across nineteen ring styles on one lighting rig.
I'm a senior designer based in Islamabad, working remotely with teams in Singapore and the UK. My work runs from UI and UX through to brand identity, illustration and 3D motion, usually on the same project, which is the part I like.
I spent my Singapore years at Payboy before joining Ellipsis.rocks, where I lead design on international brand work. Figma is where most of it starts: components, tokens and prototypes. Illustrator for vector and character work, After Effects for motion, Blender when something needs to be rendered.
What I care about is consistency at volume. A component library or a lighting rig that still holds on the ninetieth screen, not just the one on the deck.
Websites and product interfaces in Figma: user flows, wireframes, responsive layouts and component libraries with tokens, built for handoff to developers.
Logotypes, typographic systems and guidelines, plus the key art and social templates that carry them, so a non-designer can keep the brand consistent after handover.
Character design and vector illustration built as reusable sets, giving a brand a voice that stock imagery can't. Drawn in Illustrator, animated when it needs to move.
UI animation, brand films and photoreal product rendering. After Effects for motion, Blender for anything built before it's shot, and AI video tools for boards and plates when the schedule is tight.
Open to senior product, brand and motion design roles in Dubai, Singapore, London, or remote. Freelance projects welcome too.